"Rap undercuts the placelessness, timelessness, and contextlessness of much popular music, especially the schizophrenic play of signifiers of music video, with a drive to contextualize, narrativize, and signify. The rap singer wants you to know who she or he is, where they are from, what time it is now, and what is happening. The images of the music videos show specific urban sites, often the ghettos of the underclass."
-Steven Best and Douglas Kellner, "Rap, Black Rage, and Racial Difference"
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