Saturday, December 26, 2009

Thoughts on the corporate media

Televised news is a consumer product just like a pair of Nike shoes or a Sony television.

Packaging, marketing, and corporate image are just as crucial for TV news networks as other products. Individual consumers have individual tastes.

To say that the media is controlled by coporations isn't quite adequate; the media is owned by corporations.

The market of TV news channels is not the viewers, but advertisers.

Thus, to call any televised news program a "no-spin zone" (or anything like that) is as absurd as calling a billboard a "no-marketing zone."

1 comment:

  1. I agree with that, Knox. (This is Adam, by the way). If all news is spun, how do you suggest we discover the truth, or at least the closest thing to the truth that exists?

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